Fionn Mulvey – Mentor

Fionn Mulvey is a specialist in digital strategy and brand development, having collaborated with globally recognised entities including Apple, BBC Radio 1, and Electric Picnic. As the digital lead for The White Horse Guitar Club, he has successfully cultivated an online community exceeding 100,000+ followers, generating over 20+ million views across various social platforms.

During the residency, Fionn will equip the selected artist with a comprehensive marketing toolkit, covering everything from content creation—including photography, music videos, and social reels—to algorithmic strategy. His mentorship focuses on building a sustainable brand identity and implementing proven techniques to expand audience reach and drive ticket sales.